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The Full Scoop on Building a Powerful Email List: Unleashing the Power Within for Executive and Business Coaches

July 18, 20236 min read

"Email has an ability many channels don't: creating valuable, personal touches - at scale."

- David Newman, business author and marketing expert.

Hello, hello, fellow coaches,

Do you ever feel like you're playing hide and seek with your clients in the vast and tumultuous playground we call the internet? If so, you're not alone. Luckily, I'm here to share a secret weapon with you—an engaged, robust email list. Imagine it as your personal group of cheerleaders, eager for your advice, your ideas, and yes, even your dad jokes. The trick, of course, is getting that team together and keeping them entertained.

Let’s embark on a step-by-step journey (don’t worry, I won’t make you do lunges) to help you amass a vibrant email list that can evolve your audience into a dynamic community of dedicated clients and enthusiasts.

The Mighty Email List: A Necessary Staple in Your Coaching Toolbox

Imagine navigating the seas of social media, your message in a bottle bobbing along with thousands of others, hoping it’ll land in the right hands. Sounds exhausting, right? Well, an email list is your personal delivery service, hand-delivering your valuable insights directly into the inboxes of those who are genuinely interested.

Emails, in essence, provide a quiet, calm coffee shop atmosphere away from the bustling social media market square. They allow you to engage with potential and existing clients in a more personal and professional manner. And let's be real, who wouldn't love a personal invite to a less crowded, more catered space?

As executive and business coaches, our craft revolves around building trust and guiding our clients towards achieving their personal and professional objectives. It's like being a tour guide on the journey of their careers - minus the funky hat and flag. In this respect, a healthy email list can be your ticket booth, the first step for potential clients to sign up for the adventure you offer.

Email List Building 101: Mapping Out the Start Line

  1. Audience Identification

Just as you wouldn’t serve Brussel sprouts at a kid’s birthday party (trust me, I’ve learned from experience), you need to understand your audience to offer them content they'll appreciate. Your audience could be a mixed bag—C-suite executives, eager-beaver entrepreneurs, or small business owners. Identifying your ideal subscriber persona will help you to create more targeted, useful, and let’s be honest, less Brussel sprout-like content.

  1. The Art of Crafting a Valuable Proposition

Here’s the hard truth: inboxes are sacred. Folks guard them like mama bears guard their cubs. So, you’ve got to offer something valuable to be allowed in. It’s kind of like trying to woo a dog with a treat (though, please, no actual barking is required). Maybe you've written an enlightening e-book, filmed a how-to video series, or can offer exclusive access to webinars. Whatever your delicious treat is, make sure it’s something your audience won't be able to resist.

  1. Creating a Home Base with a Landing Page

Setting up a dedicated landing page is like creating a cozy lounge for your visitors. This page should highlight your value proposition, include a compelling call-to-action (or as I like to call it, the "Welcome! Come on in"), and ensure the sign-up process is simpler than deciding to have a second piece of chocolate (I mean, who can resist?). And don't worry if you’re not the most tech-savvy—tools like Unbounce, Leadpages, or Instapage are here to make you look like a pro.

Your Email List: A Garden in Bloom

  1. The Quest for High-Quality Content

Here’s a secret—content is king. And queen. And probably the whole royal court. If your emails consistently deliver insightful, actionable, and 'aha!' inducing advice, your audience will stick around. You might even become the highlight of their day, right up there with their morning coffee or catching the bus on time.

  1. Social Media: Your Cheerful Town Crier

Even though we're talking about moving away from the noisy social media market, that doesn't mean we can't dip in now and again. Use your social media platforms to drop teasers about your juicy email content or upcoming newsletters. You might just pique enough curiosity to drive subscriptions, and who knows, maybe even start a few conversations!

  1. Sharing is Caring

Just as we teach our kids, sharing is caring. If your subscribers find your content valuable, they’ll likely want to share it with others. It’s like finding a great new restaurant—you want your friends to enjoy it too (just hopefully not all at once, we don't want any virtual overcrowding, do we?).

  1. Building Bridges: Collaborations and Partnerships

Ever thought about joining forces with other coaches or industry experts? Teamwork makes the dream work, after all. Hosting joint webinars, sharing guest posts, or exchanging resources not only adds value for your subscribers but also exposes you to a new audience. It’s a win-win situation, or as I like to call it, a double scoop of success.

Making Your Email List Sparkle: Fine-tuning for Success

  1. Segmentation: A Personal Touch

Segmenting your email list is like having a dinner party. You wouldn’t serve the same dish to your vegan cousin as your steak-loving brother-in-law, right? The same applies to your emails. Tailoring your content to match the unique tastes and needs of your subscribers can drastically increase engagement and keep everyone happily digesting your content.

  1. Keep it Clean

Cleaning might not be the most glamorous job (unless we're talking about a dance-off with a mop), but it's essential. Regularly dust off your email list to remove inactive subscribers. This ensures your metrics are more 'Marie Kondo' and less 'cluttered garage', and that you're not spending time on leads that are about as responsive as a brick wall.

  1. The Two-Way Street: Regular Interaction

We’ve all heard that communication is a two-way street, right? This doesn’t just apply to marriage advice; it's also relevant for your email list. Besides the regular newsletters, consider sending personalised messages to your subscribers. Congratulating them on milestones, wishing them on special occasions, or just checking in on them can go a long way. Remember, people don't care how much you know until they know how much you care.

  1. Feedback: The Spice of Progress

The last, but certainly not least, don't be shy about asking for feedback. Constructive criticism can be just as valuable, if not more, than applause. It might sting as much as accidentally biting your tongue, but it's just as important for growth.

In conclusion, building a dynamic email list is a golden ticket for executive and business coaches. It provides a direct and personal channel of communication with potential clients, allowing you to build a community around your brand. While it demands time, effort, and patience, just like perfecting grandma's secret apple pie recipe, the result is a strong, engaged audience who look forward to every email you send.

Keep striving, keep thriving, and most importantly, have fun along the way. Happy list-building!

Executive CoachBusiness CoachMarketing for Coaches

Steve Harries

With a wealth of diverse experiences under his belt, from a 26-year tenure in the UK Police to transforming a rundown B&B into a thriving business, he's a testament to tenacity and strategic thinking. His journey is marked not only by professional achievement but also by a profound love for his family as a devoted father and grandfather. He found his passion for marketing during his time in the hospitality industry and has since become an ardent advocate for leveraging AI as a powerful tool in the field. Now, as the CEO of CoachBotics, he combines his expertise in marketing with his enthusiasm for AI to help Executive, Leadership, and Business Coaches revolutionize their marketing strategies. He believes in empowering coaches to streamline lead generation, freeing them to do what they do best - coaching their clients. His dedication extends beyond his role at CoachBotics, acting as an accountability buddy to startup business owners, offering invaluable marketing tips and guidance. A passionate innovator at heart, he continually seeks out ways to inspire growth and foster success in others.

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